Etsy Title Changes: What Sellers Need to Know (And How to Adapt)
If you've been stuffing your listing titles with every keyword under the sun... Etsy wants a word.
The platform just released updated guidance for writing listing titles, and the message is clear:
✅ Prioritise clarity and readability
❌ Stop keyword stuffing
Here’s what’s changing, why it matters, and how to quickly adapt without losing visibility.
What’s Actually Changed?
Etsy is shifting toward cleaner, buyer-friendly titles that look more natural — not like a row of SEO buzzwords.
Instead of:
“Personalised Mug Custom Name Coffee Cup Teacher Gift Customisable Funny Sarcastic Present”
Think:
“Funny Personalised Mug – Custom Name Coffee Cup for Teachers”
Where Should the Keywords Go Now?
Don’t panic — Etsy isn’t saying keywords don’t matter. They’re just saying:
Put them in the right place.
✅ Use your title for:
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What the product is (e.g. mug, sign, keyring)
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Main selling point (funny, personalised, minimalist, etc.)
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Key details buyers care about (size, material, colour)
✅ Use your tags, attributes, and descriptions for:
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Additional keywords (gift recipient, holiday, occasion, etc.)
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Variations or extras
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Niche use cases
Why This Matters
Etsy’s search systems are evolving — and they’re rewarding listings that are:
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Clear
-
Relevant
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Easy to scan (especially on mobile)
Cleaner titles = more trust
More trust = more clicks
More clicks = more sales
It’s that simple.
How to Fix It Fast
If you’ve got hundreds of listings with long, cluttered titles, don’t worry. Etsy is rolling out tools to help.
Start here:
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Prioritise your bestsellers
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Trim the title to what matters most
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Move excess keywords to tags and description
TL;DR – Etsy Titles, Simplified
✔️ Keep titles short, clear, and relevant
✔️ Use tags + attributes for the rest
✔️ Clean titles = better shopper experience and more trust
✔️ You won’t lose keyword power — just redistribute it smartly
Clearer titles. Cleaner listings. Smarter conversions.